Scaling businesses
through growth,
CRM & experimentation.
Full-stack Growth & Lifecycle Marketer with 7+ years turning data into revenue across B2B, B2B2C, and B2C. Cross-functional leader across 50+ global markets.
Building growth engines at
the intersection of data
& empathy.
I'm a full-stack marketer who thrives at the intersection of strategy, data, and creative storytelling. Over 7+ years, I've built and led high-impact growth programs across ride-hailing, edtech, crypto, fintech, SaaS, F&B, and entertainment.
My sweet spot: designing lifecycle systems and experimentation frameworks that turn user behavior into predictable revenue. From omnichannel CRM at Bolt to scaling Paxful's Indian market from zero, I obsess over every stage of the funnel.
Strategic Thinker
I connect business goals to execution — mapping lifecycle funnels, segmentation strategies, and go-to-market plans that scale across 50+ markets.
Data-Driven Operator
Every decision is backed by data. From SQL queries to A/B testing frameworks, I build measurement systems that optimize for real ROI.
Cross-Functional Leader
Managed and mentored teams of 4 to 60+, partnering with Sales, CS, Engineering, and Product to drive aligned execution.
Where I've made
an impact.
Global Lifecycle Marketing Manager
Bolt — Tallinn, Estonia
- Led end-to-end overhaul of the Bolt Business lifecycle funnel, redefining stages, targeting logic, timing, content, and creative frameworks — delivering ~2pp absolute uplift in key metrics.
- Drove international launch of Bolt Chauffeur across 12+ countries and ~20 cities, designing omni-channel lifecycle strategy generating 42% user repeat rate, 32% of total revenue.
- Managed and mentored a team of 4, leading strategic lifecycle initiatives across 50+ global markets.
Senior Manager, Marketing
Wayground (Quizizz) — Bengaluru, India
- Drove go-to-market strategy for partnerships with Google, Microsoft, Clever, and Classlink — improved registration by 15% MoM and doubled activation rates.
- Achieved 6% QoQ activation, 40% QoQ retention, and 10% QoQ resurrection through omnichannel marketing.
- Led onboarding and implementation of Braze for 35M+ users, improving email infrastructure and delivery metrics.
- Drove $350K in pipeline and $100K in conversions through school trial execution.
Manager, Growth Marketing
Pepper Content — Mumbai, India
- Spearheaded 3x revenue growth for Peppertype.ai, achieving a 43% open rate and over 10% click-through rate.
- Executed high-impact campaigns generating 5000+ MQLs and driving lead-to-opportunity conversion of 10%.
- Executed end-to-end migration from Clevertap & Hubspot to Pardot by Salesforce.
Sr. Associate, Marketing
Paxful, Inc. — Remote, United States
- Built the Indian market from scratch — signups up by 120%, volume up 400%.
- Led 100+ integrated campaigns using a full-funnel 360-degree approach, combining digital media, influencer marketing, and grassroots partnerships.
- Generated over 50K signups and $5.3M in volume through performance marketing across Google, Opera, and Paytm Ads.
Associate, Digital Marketing
BESI Marketing Solutions — Kolkata, India
- Orchestrated strategic campaigns for Times Group, Star Group, Shyam Steel, Fortune Realty and others across 15+ diverse industries.
- Managed $1M yearly Paid Ads budget, achieving a 30% reduction in CPA.
Core disciplines,
sharpened over 7+ years.
Lifecycle Strategy
End-to-end lifecycle funnel design — from onboarding to resurrection — across in-app, email, push, and SMS, optimized with segmentation and experimentation.
CRM & Omnichannel
Deep expertise in Braze, Hubspot, Salesforce, Clevertap, and Pardot. I architect and migrate entire martech stacks for organizations serving millions.
User Acquisition
Full-funnel performance marketing across Google, Opera, Paytm — driving 50K+ signups, millions in volume, and efficient CPA at scale.
Experimentation
Rigorous A/B testing and QoQ metrics tracking. Measurement frameworks that turn gut feelings into data-backed decisions driving real lift.
Cross-Functional Leadership
Managed teams of 4–60+ and partnered with Directors, VPs, and C-suite across Sales, CS, Engineering, and Product.
Go-to-Market
Launched products and entered new markets from scratch — Bolt Chauffeur across 12+ countries and Paxful India, building demand-gen engines.
Advisory &
fractional work.
Business & Growth — Paxful, Inc.
OCT 2023 — JUN 2024
Revitalized the Indian market by implementing impactful growth strategies, achieving significant increases in both volume and revenue. Spearheaded planning and strategy for the go-to-market approach in India.
Business & Growth — Blockwiz
AUG 2020 — FEB 2022
Co-built a business from scratch, achieving over $1M in revenue within a year. Established and led a team of 60+ marketers, overseeing monthly retainers exceeding $100K for 70+ clients.
Academic
background.
Calcutta University
Accounting and Finance — Class of 2019, Kolkata
The Assembly of God Church School
Commerce — Class of 2016, Purulia
Always
learning.
What colleagues
say about me.
"Shubham takes ownership of any challenge given to him with a creative and relentless mindset. He works cross-functionally very well, strives to become an expert on every project, and communicates clearly. He consistently goes above expectations."
"If there's a job to be done, you can be sure that Shubham will not only complete it but go above and beyond. He's happy to tackle projects outside of his lane and will enjoy the challenge. I thoroughly enjoyed working with Shubham!"
"Shubham is a street-smart marketer with strong business acumen and a voracious appetite to learn new skills. Instrumental in the early success of Blockwiz, his leadership ability is a strong asset for any fast-growing startup."
"Shubham is highly adaptable and capable of managing complex projects, even in high-pressure situations. He has a proven track record of meeting tight deadlines and exceeding expectations. His ability to identify opportunities for improvement has been a driving force behind our marketing successes."
"Shubham is a combination of incredible talent, sharp intellect, and good values. He's been a joy to work with, and established himself as a critical contributor. He's quick to arrive at solutions and take ownership on dealing with challenges and opportunities."
"Shubham's astute ability to understand competitive strategies gives him an unparalleled advantage. His expertise in marketing is matched by his fun-loving and lively personality, which adds an upbeat and dynamic atmosphere to the team."
